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MMPM 005 Marketing of Services |Guess Papers of IGNOU

MMPM 005 Marketing of Services |Guess Papers of IGNOU

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This study material for MMPM 005 Marketing of Services equips MBA students with essential concepts and strategies in service marketing, ensuring thorough preparation for IGNOU exams and practical application in the field.
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  • Comprehensive coverage of service marketing principles.
  • Real-world case studies and practical examples.
  • Focus on critical exam topics for MBA students.
  • Aligned with the IGNOU syllabus.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-S-5.03
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPM 005 Marketing of Services study material is an indispensable resource for MBA students at IGNOU. This guide explores key aspects of service marketing, including the unique characteristics of services, service quality, customer relationship management, and service marketing strategies. Each chapter is enriched with real-world case studies and practical examples to aid in understanding and applying the concepts in professional scenarios.

Crafted to align with the IGNOU syllabus, this study material ensures comprehensive coverage of all critical topics. By concentrating on important concepts and frequently asked questions, this guide helps students prepare effectively for their exams. The material's concise yet comprehensive nature makes it an ideal tool for quick revision and last-minute exam preparation.

Benefits of Using This Book:

  • In-depth Understanding: Simplifies complex service marketing concepts.
  • Exam-Oriented: Covers essential questions likely to appear in exams.
  • Time-Efficient: Compact format allows for quick and effective study sessions.
  • Practical Insights: Real-world examples enhance learning and application.

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