Product Name | Cart |
---|---|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-S-5.03 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPM 005 Marketing of Services study material is an indispensable resource for MBA students at IGNOU. This guide explores key aspects of service marketing, including the unique characteristics of services, service quality, customer relationship management, and service marketing strategies. Each chapter is enriched with real-world case studies and practical examples to aid in understanding and applying the concepts in professional scenarios.
Crafted to align with the IGNOU syllabus, this study material ensures comprehensive coverage of all critical topics. By concentrating on important concepts and frequently asked questions, this guide helps students prepare effectively for their exams. The material's concise yet comprehensive nature makes it an ideal tool for quick revision and last-minute exam preparation.
Benefits of Using This Book:
#MBA #ServiceMarketing #IGNOU #ExamPreparation #StudyGuide #MMPM005 #BusinessAdministration
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.