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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-4H-5.03 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPC 006 Marketing Management is a pivotal course for MBA students, designed to equip them with a profound understanding of marketing dynamics. This book covers essential marketing strategies, consumer behavior analysis, and the latest trends in digital marketing. It offers practical examples and case studies that bridge the gap between theory and real-world application. By using this book, students can gain a comprehensive view of marketing management, helping them excel in exams and future business endeavors.
Benefits of Using This Book:
DISCLAIMER
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