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MMPH 006 Organisational Dynamics | Guess Papers of IGNOU

MMPH 006 Organisational Dynamics | Guess Papers of IGNOU

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This course covers the core concepts and strategies in marketing management, essential for any MBA student. It provides an in-depth understanding of market analysis, consumer behavior, and marketing planning.
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  • Key marketing principles and strategies.
  • In-depth analysis of consumer behavior.
  • Practical insights into market research.
  • Comprehensive marketing planning and implementation.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-4H-5.03
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPC 006 Marketing Management is a pivotal course for MBA students, designed to equip them with a profound understanding of marketing dynamics. This book covers essential marketing strategies, consumer behavior analysis, and the latest trends in digital marketing. It offers practical examples and case studies that bridge the gap between theory and real-world application. By using this book, students can gain a comprehensive view of marketing management, helping them excel in exams and future business endeavors.

Benefits of Using This Book:

  • Exam Preparation: The book includes important questions frequently asked in IGNOU exams, covering 50-60 pages of key topics.
  • Strategic Knowledge: Provides deep insights into creating and implementing effective marketing strategies.
  • Practical Insights: Features real-world examples and case studies for better understanding.
  • Current Trends: Keeps students updated with the latest digital marketing trends.

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