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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-S1-5.03 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPC 006 Marketing Management is a core course in the Master of Business Administration (MBA) program, designed to equip students with a thorough understanding of marketing concepts and their practical applications in the business world. This course delves into the fundamental principles of marketing, exploring critical areas such as consumer behavior, market segmentation, product positioning, and strategic planning. Students will gain valuable insights into the marketing mix—product, price, place, and promotion—and learn how to develop effective marketing strategies that drive business success. Through real-world case studies and practical examples, the course bridges the gap between theoretical knowledge and practical application, preparing students for successful careers in marketing and business management.
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