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MMPC 006 Marketing Management | Guess Papers of IGNOU

MMPC 006 Marketing Management | Guess Papers of IGNOU

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This course covers the core concepts and strategies in marketing management, essential for any MBA student. It provides an in-depth understanding of market analysis, consumer behavior, and marketing planning.
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  • Key marketing principles and strategies.
  • In-depth analysis of consumer behavior.
  • Practical insights into market research.
  • Comprehensive marketing planning and implementation.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-S1-5.03
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPC 006 Marketing Management is a core course in the Master of Business Administration (MBA) program, designed to equip students with a thorough understanding of marketing concepts and their practical applications in the business world. This course delves into the fundamental principles of marketing, exploring critical areas such as consumer behavior, market segmentation, product positioning, and strategic planning. Students will gain valuable insights into the marketing mix—product, price, place, and promotion—and learn how to develop effective marketing strategies that drive business success. Through real-world case studies and practical examples, the course bridges the gap between theoretical knowledge and practical application, preparing students for successful careers in marketing and business management.

Benefits:

  • Enhanced Understanding: Gain a solid foundation in marketing principles and strategies.
  • Practical Insights: Learn from real-world case studies and practical applications.
  • Career Advancement: Equip yourself with the skills needed for successful marketing management roles.
  • Exam Preparation: Focus on essential topics and probable exam questions, ensuring thorough preparation.

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