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MMPM 005 Marketing of Services | Quick Readable Notes For IGNOU Exam

MMPM 005 Marketing of Services | Quick Readable Notes For IGNOU Exam

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MMPM 005 Marketing of Services provides comprehensive insights into service marketing, essential for MBA students to excel in exams and professional applications.
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  • Comprehensive coverage of service marketing principles
  • Easy-to-read notes, perfect for exam preparation
  • Concise format, covering the syllabus in 100-130 pages
  • Essential for understanding customer service dynamics
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-S-5.03
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPM 005 Marketing of Services is an essential resource for MBA students, designed to offer a deep understanding of service marketing. This book covers crucial concepts, including service quality, customer relationship management, and service delivery. With easy-to-read notes and a concise format, students can quickly grasp complex topics, making it ideal for exam preparation. This book ensures a 100% syllabus coverage within 100-130 pages, providing a thorough yet efficient study experience. By utilizing this book, students will be well-prepared to tackle exams and apply service marketing principles in real-world scenarios.

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