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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-S-5.03 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPM 005 Marketing of Services is an essential resource for MBA students, designed to offer a deep understanding of service marketing. This book covers crucial concepts, including service quality, customer relationship management, and service delivery. With easy-to-read notes and a concise format, students can quickly grasp complex topics, making it ideal for exam preparation. This book ensures a 100% syllabus coverage within 100-130 pages, providing a thorough yet efficient study experience. By utilizing this book, students will be well-prepared to tackle exams and apply service marketing principles in real-world scenarios.
#MBAMarketing #ServiceMarketing #ExamPrep #BusinessEducation #CustomerService #MarketingPrinciples #StudyNotes
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