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MMPM 001 Consumer Behaviour | Quick Readable Notes For IGNOU Exam

MMPM 001 Consumer Behaviour | Quick Readable Notes For IGNOU Exam

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Explore the dynamics of consumer behaviour with MMPM 001. This essential MBA course provides in-depth insights into consumer psychology, decision-making processes, and market influences.
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  • Comprehensive coverage of consumer behaviour theories
  • Practical applications and real-world case studies
  • Essential exam-focused notes and summaries
  • Compact content for quick learning and revision
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-M-5.03
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPM 001 Consumer Behaviour is a crucial subject for MBA students aiming to excel in understanding how consumers think, feel, and make purchasing decisions. This book covers a wide range of topics, from the fundamentals of consumer psychology to advanced market analysis. With concise and comprehensive notes, students can easily grasp key concepts and prepare efficiently for exams. The content is designed to fit within 100-130 pages, ensuring quick and effective learning.

Benefits of Using This Book:

  • In-depth Understanding: Gain a thorough understanding of consumer behaviour theories and their practical applications.
  • Exam Preparation: Focused notes and summaries to help you prepare for exams effectively.
  • Real-World Relevance: Learn through real-world case studies and examples.
  • Efficient Learning: Compact content that covers the syllabus comprehensively without overwhelming you.

How It Helps in Exams:

  • Quick Revision: Key points and summaries at the end of each chapter for quick revision.
  • Comprehensive Coverage: All essential topics covered within 100-130 pages, ensuring you don’t miss out on any important concepts.
  • Practical Insights: Real-world examples to help you understand and remember theoretical concepts better.
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