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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-M-5.03 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPM 001 Consumer Behaviour is a crucial subject for MBA students aiming to excel in understanding how consumers think, feel, and make purchasing decisions. This book covers a wide range of topics, from the fundamentals of consumer psychology to advanced market analysis. With concise and comprehensive notes, students can easily grasp key concepts and prepare efficiently for exams. The content is designed to fit within 100-130 pages, ensuring quick and effective learning.
Benefits of Using This Book:
How It Helps in Exams:
DISCLAIMER
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