MMPC 001 Management Functions and Organisational Processes | Quick Readable Notes For IGNOU Exam 
MMPC 002 Human Resource Management | Quick Readable Notes For IGNOU Exam 
MMPC 003 Business Environment | Quick Readable Notes For IGNOU Exam 
MMPC 004 Accounting for Managers | Quick Readable Notes For IGNOU Exam 
MMPC 005 Quantitative Analysis for Managerial Applications | Quick Readable Notes For IGNOU Exam 
MMPC 006 Marketing Management | Quick Readable Notes For IGNOU Exam 
MMPC 007 Business Communication | Quick Readable Notes For IGNOU Exam 
MMPC 008 Information Systems for Managers | Quick Readable Notes For IGNOU Exam 
MMPC 009 Management of Machines and Materials | Quick Readable Notes For IGNOU Exam 
MMPC 010 Managerial Economics | Quick Readable Notes For IGNOU Exam 
MMPC 011 Social Processes and Behavioural Issues | Quick Readable Notes For IGNOU Exam 
MMPC 012 Strategic Management | Quick Readable Notes For IGNOU Exam 
MMPC 013 Business Laws | Quick Readable Notes For IGNOU Exam 
MMPC 014 Financial Management | Quick Readable Notes For IGNOU Exam 
MMPC 015 Research Methodology for Management Decisions | Quick Readable Notes For IGNOU Exam 
MMPC 016 International Business Management | Quick Readable Notes For IGNOU Exam 
MMPC 017 Advanced Strategic Management | Quick Readable Notes For IGNOU Exam 
MMPC 019 Total Quality Management | Quick Readable Notes For IGNOU Exam 
MMPC 020 Business Ethics and CSR | Quick Readable Notes For IGNOU Exam 
MMPF 001 Working Capital Management | Quick Readable Notes For IGNOU Exam 
MMPF 002 Capital Investment and Financing Decisions | Quick Readable Notes For IGNOU Exam 
MMPF 003 Management Control Systems | Quick Readable Notes For IGNOU Exam 
MMPF 006 Management of Financial Services | Quick Readable Notes For IGNOU Exam 
MMPM 001 Consumer Behaviour | Quick Readable Notes For IGNOU Exam 
MMPM 002 Sales Management| Quick Readable Notes For IGNOU Exam 
MMPM 005 Marketing of Services | Quick Readable Notes For IGNOU Exam 
MMPH 001 Organizational Theory and Design | Quick Readable Notes For IGNOU Exam 
MMPH 002 Human Resource Development | Quick Readable Notes For IGNOU Exam 
MMPH 004 Industrial and Employment Relations | Quick Readable Notes For IGNOU Exam 
MMPH 007 Compensation and Rewards Management | Quick Readable Notes For IGNOU Exam 
MMPO 001 Operations Research | Quick Readable Notes For IGNOU Exam 
MMPO 002 Project Management | Quick Readable Notes For IGNOU Exam 
MMPO 005 Logistics and Supply Chain Management | Quick Readable Notes For IGNOU Exam 
MMPO 006 Materials Management | Quick Readable Notes For IGNOU Exam 
MMPH 002 Human Resource Development | Quick Readable Notes For IGNOU Exam 
MMPO 005 Logistics and Supply Chain Management | Quick Readable Notes For IGNOU Exam 
MMPF 006 Management of Financial Services | Quick Readable Notes For IGNOU Exam 
MMPM 005 Marketing of Services | Quick Readable Notes For IGNOU Exam 
MMPM 004 International Marketing | Quick Readable Notes For IGNOU Exam 
MMPM 006 Marketing Research | Quick Readable Notes For IGNOU Exam 
MMPM 007 Integrated Marketing communication | Quick Readable Notes For IGNOU Exam 
MMPM 009 Retail Management | Quick Readable Notes For IGNOU Exam 
MMPH 005 Organisational Development and Change | Quick Readable Notes For IGNOU Exam 
MMPH 006 Organisational Dynamics | Quick Readable Notes For IGNOU Exam 
MMPO 003 Operations Management | Quick Readable Notes For IGNOU Exam 
MMPO 004 Management Information Systems | Quick Readable Notes For IGNOU Exam 
MMPO 007 Maintenance Management | Quick Readable Notes For IGNOU Exam 
MMPO 008 International Logistics and Supply Chain Management | Quick Readable Notes For IGNOU Exam 
MMPM 009 Retail Management | Quick Readable Notes For IGNOU Exam 
MMPF 011 Management of Insurance Services | Quick Readable Notes For IGNOU Exam 
MMPB 005 Marketing of Financial Services | Quick Readable Notes For IGNOU Exam 
MMPF 004 Security Analysis and Portfolio Management | Quick Readable Notes For IGNOU Exam 
MMPF 005 International Financial Management | Quick Readable Notes For IGNOU Exam 
MMPF 011 Management of Insurance Services | Quick Readable Notes For IGNOU Exam 
MMPH 009 International Human Resource Management | Quick Readable Notes For IGNOU Exam 
MMPH 002 Human Resource Development |Guess Papers of IGNOU MMPM 003 Product and Brand Management | Quick...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Business Administration (MBA) |
| Products Code | : MBA-M-5.03 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This book, MMPM 003 Product and Brand Management, is an essential resource for MBA students pursuing a specialization in marketing. It offers a streamlined approach to understanding complex concepts, breaking them down into manageable, quick-reference notes. The content is meticulously organized to cover the full syllabus within 100-130 pages, ensuring that students can efficiently prepare for their exams.
Key concepts explored in the book include product life cycle, brand equity, brand positioning, product development, and strategic brand management. Each topic is presented with clear explanations, real-world examples, and key points summarized for quick review. This approach not only aids in grasping fundamental ideas but also enhances retention, making it easier for students to excel in their exams.
Benefits:
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
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