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MMPM 007 Integrated Marketing communication | Quick Readable Notes For IGNOU Exam

MMPM 007 Integrated Marketing communication | Quick Readable Notes For IGNOU Exam

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This comprehensive guide on Integrated Marketing Communication is designed for MBA students, covering the syllabus in 100-130 pages with quick, readable notes. It ensures full exam preparation with focused content.
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  • Comprehensive coverage of Integrated Marketing Communication concepts.
  • Concise and easy-to-read format.
  • Designed specifically for MBA exam preparation.
  • Covers the entire syllabus in just 100-130 pages.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (MBA)
Products Code : MBA-4M-5.03
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Weight : 157gms



Details

This book, MMPM 007 Integrated Marketing Communication, is an essential resource for MBA students aiming to master the subject and excel in their exams. The book is meticulously designed to cover all key concepts and topics within a concise 100-130 pages, ensuring a quick yet thorough understanding.

The content is organized into easy-to-read sections, focusing on the critical aspects of Integrated Marketing Communication, such as advertising, public relations, sales promotion, and digital marketing. Each chapter includes practical examples, case studies, and review questions to reinforce learning and application.

By using this book, students will benefit from:

  • Comprehensive Coverage: All essential topics are covered, ensuring no part of the syllabus is missed.
  • Quick Review Notes: Summarized notes help in quick revision before exams.
  • Exam-focused Content: Designed to align with the MBA exam pattern, enhancing preparedness.
  • Practical Insights: Real-world examples and case studies make learning more relatable and effective.

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