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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration (MBA) |
Products Code | : MBA-4M-5.03 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Weight | : 157gms |
This book, MMPM 007 Integrated Marketing Communication, is an essential resource for MBA students aiming to master the subject and excel in their exams. The book is meticulously designed to cover all key concepts and topics within a concise 100-130 pages, ensuring a quick yet thorough understanding.
The content is organized into easy-to-read sections, focusing on the critical aspects of Integrated Marketing Communication, such as advertising, public relations, sales promotion, and digital marketing. Each chapter includes practical examples, case studies, and review questions to reinforce learning and application.
By using this book, students will benefit from:
#IntegratedMarketingCommunication #MBA #ExamPrep #MarketingStrategy #QuickNotes
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.