MMPM 005 Marketing of Services is a meticulously crafted course within the Post Graduate Diploma in Services Management (PGDISM) that aims to equip students with essential skills and knowledge in the field of service marketing. This subject delves deep into the unique challenges and opportunities that service marketing presents, offering a blend of theoretical concepts and practical applications.

Key Features:

• Detailed Syllabus Coverage: From understanding the fundamental differences between goods and services to advanced strategies for service marketing, this book covers every aspect required for mastering the subject.
• Exam-oriented Content: The material is tailored to help students excel in exams, with focused notes that highlight key concepts and frequently asked questions.
• Real-world Applications: Learn how to apply theoretical knowledge in real-world scenarios, making you industry-ready.
• Efficient Learning Tools: Concise and well-structured notes ensure that you can quickly grasp and revise important topics, saving valuable study time.

Benefits:

• Boost Your Career: Gain specialized knowledge in service marketing, enhancing your qualifications and career prospects.
• Exam Success: Designed to help you succeed in your exams with ease, ensuring you cover the syllabus comprehensively.
• Practical Insights: Understand the practical aspects of service marketing, preparing you for real-life business challenges.
• Time-Saving: Efficient study materials allow for quick learning and revision, ideal for busy students.

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