MMPC 006 Marketing Management is a vital course for students pursuing a Post Graduate Diploma in Services Management (PGDISM). This course delves into the core principles of marketing, focusing on strategies and applications specific to the service sector. Students will gain a thorough understanding of market segmentation, targeting, positioning, and the marketing mix (4 Ps). The curriculum includes real-world case studies and practical examples, providing students with actionable insights for effective service management.

The textbook for this course is designed to help students excel in their exams with quick, readable notes that cover the entire syllabus in 100-130 pages. It ensures that students can efficiently grasp complex marketing concepts and apply them in real-world scenarios. The concise format and clear explanations make it an essential resource for exam preparation.

Benefits of Using This Book:

• Comprehensive Coverage: All essential topics in marketing management are thoroughly covered, ensuring a solid foundation.
• Exam-Focused: The book is designed with a clear focus on helping students prepare for exams, with easy-to-understand notes and summaries.
• Real-World Applications: Practical examples and case studies enhance understanding and application of marketing concepts.
• Efficient Learning: The concise format allows for quick revision and better retention of key concepts.\

Content: MMPC 006 Marketing Management is an essential course for PGDISM students, providing comprehensive insights into marketing principles and strategies tailored for the service sector. The textbook covers all key topics, including market segmentation, targeting, positioning, and the marketing mix. With real-world examples and case studies, students can apply theoretical knowledge to practical scenarios, ensuring a deeper understanding and better exam performance. The concise, easy-to-read format makes this book a valuable resource for quick revision and efficient learning, covering the entire syllabus in just 100-130 pages.

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