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MMBP 005 Marketing of Financial Services | Quick Readable Notes For IGNOU Exam

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MMBP 005 Marketing of Financial Services | Quick Readable Notes For IGNOU Exam

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This course focuses on the marketing strategies and practices specific to financial services, equipping students with the skills to effectively market banking, insurance, and investment products.

  • Comprehensive coverage of financial services marketing concepts.
  • Practical insights into banking, insurance, and investment marketing.
  • Case studies and real-world examples.
  • Essential for excelling in the PGDISM exam.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Services Management (PGDISM)
Products Code : PGDISM-MMPC-S2-6.60
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMBP 005 Marketing of Financial Services course is an essential component of the Post Graduate Diploma in Services Management (PGDISM). This comprehensive study material provides in-depth knowledge on marketing strategies tailored for the financial sector. It covers critical areas such as market segmentation, consumer behavior, branding, and digital marketing in financial services. With a focus on banking, insurance, and investment products, the course material includes case studies and real-world examples, making it highly practical and applicable.

Benefits of Using This Book:

  • Exam-focused: Helps students prepare thoroughly for the PGDISM exam with targeted content.
  • Comprehensive Coverage: Encompasses all topics necessary for mastering financial services marketing.
  • Quick and Readable Notes: Summarized content for efficient studying and revision.
  • Practical Insights: Includes case studies and examples to apply theoretical concepts.

How It Helps in Exam: This book is designed to assist students in mastering the syllabus efficiently, with a clear focus on exam-relevant topics. The notes are structured to cover all important aspects within 100-130 pages, ensuring that students can revise quickly and effectively. By providing concise and targeted information, this material helps in better retention and understanding, enabling students to perform well in their exams.

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