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MMPM 005 Marketing of Services | Guess Papers of IGNOU

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MMPM 005 Marketing of Services | Guess Papers of IGNOU

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MMPM 005 Marketing of Services explores the intricacies of marketing strategies tailored for the service industry. It equips students with essential skills to effectively market services and understand consumer behavior.
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  • Comprehensive coverage of service marketing concepts.
  • Real-world case studies and practical examples.
  • In-depth analysis of consumer behavior in services.
  • Strategies for effective service delivery and quality management.
Category : POST GRADUATE DIPLOMA PROGRAMMES
Sub Category : Post Graduate Diploma in Services Management (PGDISM)
Products Code : PGDISM-MMPC-S1-6.60
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPM 005 Marketing of Services is a meticulously crafted course designed for the Post Graduate Diploma in Services Management (PGDISM). This course offers a deep dive into the unique challenges and opportunities in marketing services. Unlike tangible products, services require specialized marketing techniques that focus on customer experience, relationship management, and service quality.

Key Benefits:

  • In-depth Understanding: Gain a thorough understanding of service marketing concepts and frameworks.
  • Practical Application: Learn through real-world case studies and examples, making theoretical knowledge applicable.
  • Consumer Insight: Develop insights into consumer behavior specific to the service industry.
  • Quality Management: Master strategies for effective service delivery and quality management.

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