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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
Products Code | : MBAMM-MMPC-S4-5.08 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MMPC 018 Entrepreneurship is tailored for Master of Business Administration – Marketing Management (MBAMM) students interested in entrepreneurial ventures. The course focuses on fostering an entrepreneurial mindset, emphasizing creativity, innovation, and the ability to navigate risks effectively. Students will learn essential business planning skills, including market analysis, feasibility studies, financial planning, and risk management strategies specific to startups. The course also covers key aspects of launching and managing new ventures, including operations, sales, customer acquisition, and funding strategies tailored for marketing-driven businesses. Additionally, students will explore how marketing principles can be applied to drive growth and sustainability in entrepreneurial ventures.
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