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MMPC 018 Entrepreneurship | Quick Readable Notes For IGNOU Exam

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MMPC 018 Entrepreneurship | Quick Readable Notes For IGNOU Exam

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Explore entrepreneurship principles and startup strategies in MMPC 018 for MBAMM students.
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Rs.149Rs.419   64% OFF
Rs.149Rs.419   64% OFF


  • Entrepreneurial Mindset: Cultivating creativity, innovation, and risk-taking abilities.
  • Business Planning: Developing effective business plans and strategic frameworks.
  • Startup Launch: Essentials of launching and managing new ventures.
  • Marketing Strategies: Applying marketing principles to entrepreneurship.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration – Marketing Management (MBAMM)
Products Code : MBAMM-MMPC-S4-5.08
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MMPC 018 Entrepreneurship is tailored for Master of Business Administration – Marketing Management (MBAMM) students interested in entrepreneurial ventures. The course focuses on fostering an entrepreneurial mindset, emphasizing creativity, innovation, and the ability to navigate risks effectively. Students will learn essential business planning skills, including market analysis, feasibility studies, financial planning, and risk management strategies specific to startups. The course also covers key aspects of launching and managing new ventures, including operations, sales, customer acquisition, and funding strategies tailored for marketing-driven businesses. Additionally, students will explore how marketing principles can be applied to drive growth and sustainability in entrepreneurial ventures.

Benefits:

  • Entrepreneurial Skills: Develop essential skills for initiating and managing startups.
  • Business Strategy: Learn to formulate and execute effective business strategies.
  • Marketing Application: Apply marketing concepts to entrepreneurship and startup growth.
  • Startup Management: Understand the dynamics of launching and scaling new ventures.
  • Exam Readiness: Comprehensive notes aid in exam preparation.

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