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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
Products Code | : MBAMM-MMPC-S4-5.08 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This book on MMPC 020 Business Ethics and CSR is an essential resource for MBA students specializing in Marketing Management. It provides a thorough understanding of the core principles of business ethics and the strategic importance of corporate social responsibility in today's business environment.
The content is designed to be quick and easy to read, making it an ideal companion for exam preparation. Each chapter includes key concepts, case studies, and practical examples to help students apply ethical principles in real-world scenarios.
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