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MMPC 015 Research Methodology for Management Decisions | Quick Readable Notes For IGNOU Exam

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MMPC 015 Research Methodology for Management Decisions | Quick Readable Notes For IGNOU Exam

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This book provides a comprehensive guide to research methodology tailored for MBA students specializing in marketing management. It covers all essential topics to excel in exams and practical applications in management decisions.
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Rs.149Rs.419   64% OFF
Rs.149Rs.419   64% OFF


  • Comprehensive coverage of research methodologies
  • Exam-focused, concise, and readable notes
  • Practical applications in marketing management
  • Structured to cover the syllabus efficiently within 100-130 pages
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration – Marketing Management (MBAMM)
Products Code : MBAMM-MMPC-S3-5.08
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

"MMPC 015 Research Methodology for Management Decisions" is an essential book for MBA students in Marketing Management. It provides in-depth coverage of various research methodologies crucial for making informed management decisions. The content is designed to be exam-focused, offering concise and readable notes that ensure students can quickly grasp and retain the key concepts. This book effectively bridges theoretical concepts with practical applications in marketing, helping students understand the real-world implications of research methodologies. Spanning 100-130 pages, it is structured to cover the entire syllabus efficiently, making it an invaluable resource for exam preparation and beyond.

Content:

If you're pursuing an MBA in Marketing Management and need a robust resource for research methodology, "MMPC 015 Research Methodology for Management Decisions" is the ideal book for you. This guide is meticulously designed to offer:

  1. Comprehensive Coverage of Research Methodologies: All essential topics, including qualitative and quantitative research, data collection methods, sampling techniques, and data analysis, are thoroughly explained.
  2. Exam-Focused Notes: The content is crafted to be concise and easy to understand, ensuring students can quickly review and retain crucial information.
  3. Practical Applications: Real-world examples and case studies are included to illustrate how research methodologies are applied in marketing management.
  4. Efficient Syllabus Coverage: The book is structured to cover the syllabus within 100-130 pages, making it an ideal tool for quick revisions and thorough preparation.

Benefits of Using This Book:

  • Enhanced Understanding: Gain a solid grasp of research methodologies critical for management decisions in marketing.
  • Effective Exam Preparation: Focused notes help you review and memorize key concepts quickly, ensuring you are well-prepared for exams.
  • Practical Knowledge: Learn how to apply theoretical concepts in real-world marketing scenarios, enhancing your practical skills.
  • Time-Saving Resource: With its concise format, this book saves you time, providing all necessary information within a compact structure.

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