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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
Products Code | : MBAMM-MMPC-S3-5.08 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
"MMPC 015 Research Methodology for Management Decisions" is an essential book for MBA students in Marketing Management. It provides in-depth coverage of various research methodologies crucial for making informed management decisions. The content is designed to be exam-focused, offering concise and readable notes that ensure students can quickly grasp and retain the key concepts. This book effectively bridges theoretical concepts with practical applications in marketing, helping students understand the real-world implications of research methodologies. Spanning 100-130 pages, it is structured to cover the entire syllabus efficiently, making it an invaluable resource for exam preparation and beyond.
Content:
If you're pursuing an MBA in Marketing Management and need a robust resource for research methodology, "MMPC 015 Research Methodology for Management Decisions" is the ideal book for you. This guide is meticulously designed to offer:
Benefits of Using This Book:
#MBAMarketingManagement #ResearchMethodology #ExamPreparation #ManagementDecisions #StudyGuide
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