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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
Products Code | : MBAMM-MMPC-S3-S-5.08 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Explore MMPM 001 Consumer Behaviour, tailored for MBAMM students specializing in Marketing Management. This guide provides a comprehensive overview with 50-60 pages of Guess Papers focused on crucial exam questions aligned with IGNOU's syllabus. It covers essential topics such as consumer decision making, market segmentation, consumer psychology, and marketing strategies. Students will gain insights into understanding buying behavior, consumer motivations, perceptions, and how to apply these insights to develop effective marketing campaigns. This resource ensures thorough preparation for exams with practical examples and detailed coverage of key concepts in consumer behavior.
Benefits:
#IGNOU #MBAMM #ConsumerBehaviour #GuessPapers
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.