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MMPM 001 Consumer Behaviour | Guess Papers of IGNOU

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MMPM 001 Consumer Behaviour | Guess Papers of IGNOU

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Comprehensive guide for MMPM 001 Consumer Behaviour Includes 50-60 pages of Guess Papers focusing on important exam questions
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  • Consumer Psychology: Insights into consumer motivations and perceptions
  • Marketing Strategies: Applying consumer insights to develop effective marketing campaigns
  • Consumer Decision Making: Understanding buying behavior and decision processes
  • Market Segmentation: Strategies for segmenting consumer markets
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration – Marketing Management (MBAMM)
Products Code : MBAMM-MMPC-S3-S-5.08
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

Explore MMPM 001 Consumer Behaviour, tailored for MBAMM students specializing in Marketing Management. This guide provides a comprehensive overview with 50-60 pages of Guess Papers focused on crucial exam questions aligned with IGNOU's syllabus. It covers essential topics such as consumer decision making, market segmentation, consumer psychology, and marketing strategies. Students will gain insights into understanding buying behavior, consumer motivations, perceptions, and how to apply these insights to develop effective marketing campaigns. This resource ensures thorough preparation for exams with practical examples and detailed coverage of key concepts in consumer behavior.

Benefits:

  • Exam Preparation: Detailed Guess Papers cover important exam questions
  • Concept Clarity: Clear explanations of consumer behavior concepts
  • Practical Insights: Application of consumer insights to marketing strategies
  • Comprehensive Coverage: Includes all key topics for IGNOU exams

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