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MMPM 003 Product and Brand Management | Guess Papers of IGNOU

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MMPM 003 Product and Brand Management | Guess Papers of IGNOU

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Comprehensive guide for MMPM 003 Product and Brand Management Includes 50-60 pages of Guess Papers focusing on important exam questions
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  • Product Development: Lifecycle management and innovation strategies
  • Brand Strategies: Positioning, brand equity, and brand extensions
  • Consumer Behavior: Impact on product and brand decisions
  • Marketing Mix: Product, price, place, and promotion strategies
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration – Marketing Management (MBAMM)
Products Code : MBAMM-MMPC-S3-S-5.08
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

Discover MMPM 003 Product and Brand Management, tailored for MBAMM students specializing in Marketing Management. This guide provides comprehensive coverage with 50-60 pages of Guess Papers focused on essential exam questions as per IGNOU's syllabus. Topics include product development with lifecycle management and innovation strategies, brand strategies covering positioning, brand equity, and brand extensions, marketing mix strategies including product, price, place, and promotion, and the impact of consumer behavior on product and brand decisions. Prepare thoroughly for exams with practical examples and detailed insights into key concepts in product and brand management.

Benefits:

  • Exam Preparation: Detailed Guess Papers covering essential exam questions
  • Conceptual Clarity: Clear explanations of product lifecycle and branding strategies
  • Practical Skills: Application of marketing mix strategies and consumer behavior insights
  • Comprehensive Coverage: Includes all key topics for IGNOU exams

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