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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
Products Code | : MBAMM-MMPC-S3-S-5.08 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Discover MMPM 003 Product and Brand Management, tailored for MBAMM students specializing in Marketing Management. This guide provides comprehensive coverage with 50-60 pages of Guess Papers focused on essential exam questions as per IGNOU's syllabus. Topics include product development with lifecycle management and innovation strategies, brand strategies covering positioning, brand equity, and brand extensions, marketing mix strategies including product, price, place, and promotion, and the impact of consumer behavior on product and brand decisions. Prepare thoroughly for exams with practical examples and detailed insights into key concepts in product and brand management.
Benefits:
#IGNOU #MBAMM #ProductManagement #BrandManagement
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.