MMPC 001 Management Functions and Organisational Processes | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 002 Human Resource Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 003 Business Environment | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 004 Accounting for Managers| IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 005 Quantitative Analysis for Managerial Applications | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 006 Marketing Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 007 Business Communication | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 009 Management of Machines and Materials | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 008 Information Systems for Managers | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 011 Social Processes and Behavioural Issues | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 012 Strategic Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 013 Business Laws | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 014 Financial Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 015 Research Methodology for Management Decisions | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 016 International Business Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPM 002 Sales Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPM 003 Product and Brand Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPM 005 Marketing of Services | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 017 Advanced Strategic Management | IN-DEPTH STUDY GUIDE for IGNOU 
MMPC 020 Business Ethics and CSR | IN-DEPTH STUDY GUIDE for IGNOU 
MMPM 001 Consumer Behaviour | Quick Readable...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Business Administration – Marketing Management (MBAMM) |
| Products Code | : MBAMM-MMPC-S3-S-5.08 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This MMPM 001 Consumer Behaviour study guide is an essential resource for students pursuing a Master of Business Administration – Marketing Management (MBAMM). It provides an in-depth exploration of consumer behavior theories, models, and frameworks. With 300-350 pages of comprehensive content, this guide ensures thorough coverage of the syllabus, making it indispensable for exam preparation.
Benefits of using this study guide:
This guide not only aids in mastering the course material but also enhances marketing strategies by providing insights into consumer behavior, critical for professional success in marketing.
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The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
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