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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Arts (Journalism and Digital Media) (BAJDM) |
Products Code | : BAJDM-S5-3.14 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 100-130 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The BNM 037 Marketing Communication course offers an extensive overview of the essential components of marketing communication. This course delves into the theories and principles underlying effective communication strategies in the marketing domain. It covers various aspects, including advertising, public relations, digital marketing, and social media strategies. Students will gain practical insights through case studies and real-world examples, enabling them to apply theoretical knowledge to real-life scenarios.
Key areas of study include understanding consumer behavior, crafting persuasive messages, leveraging different media channels, and measuring the effectiveness of marketing campaigns. The course also emphasizes the importance of ethical considerations and the impact of cultural differences on marketing communication.
Benefits of using this book:
#MarketingCommunication #DigitalMedia #Advertising #PublicRelations #BAJDM #ExamPrep #MarketingStrategies #StudentSuccess #CareerInMarketing
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