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BNM 037 Marketing Communication | Quick Readable Notes For IGNOU Exam

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BNM 037 Marketing Communication | Quick Readable Notes For IGNOU Exam

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Explore the dynamics of marketing communication in BNM 037, focusing on strategies, tools, and media for effective brand messaging.
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  • Comprehensive coverage of marketing communication theories.
  • In-depth analysis of digital media strategies.
  • Practical insights into advertising and public relations.
  • Case studies and real-world applications.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (Journalism and Digital Media) (BAJDM)
Products Code : BAJDM-S5-3.14
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The BNM 037 Marketing Communication course offers an extensive overview of the essential components of marketing communication. This course delves into the theories and principles underlying effective communication strategies in the marketing domain. It covers various aspects, including advertising, public relations, digital marketing, and social media strategies. Students will gain practical insights through case studies and real-world examples, enabling them to apply theoretical knowledge to real-life scenarios.

Key areas of study include understanding consumer behavior, crafting persuasive messages, leveraging different media channels, and measuring the effectiveness of marketing campaigns. The course also emphasizes the importance of ethical considerations and the impact of cultural differences on marketing communication.

Benefits of using this book:

  • Exam Preparation: Provides concise and comprehensive notes covering the entire syllabus, ensuring thorough preparation for exams.
  • Practical Insights: Includes case studies and practical examples to enhance understanding and application of concepts.
  • Digital Focus: Emphasizes digital marketing strategies, keeping students abreast of current industry trends.
  • Career Enhancement: Equips students with the skills and knowledge needed for careers in marketing, advertising, and media.

#MarketingCommunication #DigitalMedia #Advertising #PublicRelations #BAJDM #ExamPrep #MarketingStrategies #StudentSuccess #CareerInMarketing

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