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BNM 022 Techniques of Reporting | IN-DEPTH STUDY GUIDE for IGNOU 
BEVAE 181 Environmental Studies | IN-DEPTH STUDY GUIDE for IGNOU 
BEGG 174 Creative Writing | IN-DEPTH STUDY GUIDE for IGNOU 
BGDG 172 Gender Sensitization : Society and Culture | IN-DEPTH STUDY GUIDE for IGNOU 
BPYG 172 Philosophy of Religion | IN-DEPTH STUDY GUIDE for IGNOU 
BPCG 171 General Psychology | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 023 Media and Information Literacy | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 024 News Writing and Editing | IN-DEPTH STUDY GUIDE for IGNOU 
BEGAE 182 English Communication Skills | IN-DEPTH STUDY GUIDE for IGNOU 
BHDAE 182 हिंदी भाषा और संप्रेषण | IN-DEPTH STUDY GUIDE for IGNOU 
BPAG 172 Governance: Issues and Challenges | IN-DEPTH STUDY GUIDE for IGNOU 
BPCG 172 Youth, Gender and Identity | IN-DEPTH STUDY GUIDE for IGNOU 
BPAG 174 Sustainable Development | IN-DEPTH STUDY GUIDE for IGNOU 
BPCG 174 Psychology and Media | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 025 Types of Journalistic Writings | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 026 Media Ethics and Regulations | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 027 Digital Photography | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 028 Digital Media Literacy | IN-DEPTH STUDY GUIDE for IGNOU 
BSOG 171 Indian Society: Images and Realities | IN-DEPTH STUDY GUIDE for IGNOU 
BSOG 173 Rethinking Development | IN-DEPTH STUDY GUIDE for IGNOU 
BSOG 176 Economy and Society | IN-DEPTH STUDY GUIDE for IGNOU 
BABG 171 Understanding Ambedkar | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 029 Audio Podcast | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 030 Persuasive Communication Strategies | IN-DEPTH STUDY GUIDE for IGNOU 
BPYG 171 Applied Ethics | IN-DEPTH STUDY GUIDE for IGNOU 
BEGG 172 Language and Linguistics | IN-DEPTH STUDY GUIDE for IGNOU 
BPAG 171 Disaster Management | IN-DEPTH STUDY GUIDE for IGNOU 
BPAG 173 E-Governance | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 031 Data Journalism | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 032 Audio Visual Production | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 033 Health and Environmental Journalism | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 034 Digital Brand Management | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 035 Development Communication | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 036 Gender and Media | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 038 ICT for Development | IN-DEPTH STUDY GUIDE for IGNOU 
BNM 039 Digital Journalism and Research Tools | IN-DEPTH STUDY GUIDE for IGNOU BNM 037 Marketing...
Rs.149 Rs.419
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts (Journalism and Digital Media) (BAJDM) |
| Products Code | : BAJDM-S5-3.14 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The BNM 037 Marketing Communication study guide is meticulously crafted for students pursuing a Bachelor of Arts (Journalism and Digital Media) (BAJDM). It offers comprehensive coverage of marketing communication principles, strategies, and practices, providing students with essential knowledge and skills to understand and engage in various aspects of marketing communication. The guide covers key topics such as advertising, public relations, branding, digital marketing, consumer behavior, and integrated marketing communication, offering insights into the fundamentals of marketing communication in the digital age. It provides analysis of various marketing communication tools and techniques, exploring their roles in building brand awareness, shaping consumer perceptions, and driving engagement and sales. Moreover, the study guide examines the challenges and opportunities of marketing communication, including ethical considerations, audience segmentation, message development, and campaign evaluation. The study guide is structured to be examination-focused, ensuring all critical topics are covered comprehensively to aid in exam preparation. With 300-350 pages of well-organized and detailed content, this guide is an essential resource for BAJDM students aiming to excel in their studies and future careers in journalism and digital media.
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