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BNM 034 Digital Brand Management | Quick Readable...
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| Category | : BACHELOR‘S DEGREE PROGRAMMES |
| Sub Category | : Bachelor of Arts (Journalism and Digital Media) (BAJDM) |
| Products Code | : BAJDM-S5-3.14 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 300 |
| Weight | : 199 GM |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The BNM 034 Digital Brand Management study guide is meticulously crafted for students pursuing a Bachelor of Arts (Journalism and Digital Media) (BAJDM). It offers comprehensive coverage of digital brand management strategies, tools, and techniques, providing students with essential knowledge and skills to manage brands effectively in the digital space. The guide covers key topics such as branding in the digital age, social media management, content marketing, search engine optimization (SEO), online reputation management, and analytics, offering insights into the fundamentals of digital brand management. It provides analysis of various branding strategies and tactics, exploring the role of digital media platforms in building and maintaining brand identity, visibility, and engagement. Moreover, the study guide examines the challenges and opportunities of digital brand management, including brand consistency, crisis communication, influencer marketing, and customer relationship management (CRM). The study guide is structured to be examination-focused, ensuring all critical topics are covered comprehensively to aid in exam preparation. With 300-350 pages of well-organized and detailed content, this guide is an essential resource for BAJDM students aiming to excel in their studies and future careers in journalism and digital media.
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