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BNM 034 Digital Brand Management | Quick Readable Notes For IGNOU Exam

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BNM 034 Digital Brand Management | Quick Readable Notes For IGNOU Exam

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Understand the fundamentals and advanced strategies of digital brand management, crucial for any aspiring journalist or digital media professional. This course covers comprehensive topics from brand identity creation to effective online brand communication.
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  • Introduction to Digital Brand Management
  • Brand Identity and Positioning
  • Digital Marketing Strategies
  • Brand Communication and Engagement
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (Journalism and Digital Media) (BAJDM)
Products Code : BAJDM-S5-3.14
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BNM 034 Digital Brand Management is an essential course designed for students pursuing a degree in Journalism and Digital Media. This course provides an in-depth understanding of the core principles and advanced techniques in managing brands in the digital landscape. Students will explore the creation and maintenance of a strong brand identity, understand the importance of brand positioning, and learn effective digital marketing strategies. The curriculum also focuses on engaging with audiences through various digital platforms, ensuring a cohesive and impactful brand presence.

Key topics include:

  • Foundations of Digital Branding: History, evolution, and significance in the current digital era.
  • Brand Identity: Developing a unique brand voice, visual identity, and value proposition.
  • Positioning Strategies: Techniques for differentiating a brand in a crowded marketplace.
  • Digital Marketing: Utilizing SEO, content marketing, social media, and email marketing to enhance brand visibility.
  • Audience Engagement: Building and maintaining strong relationships with the target audience through interactive and responsive digital communication.

This book is designed to help students excel in their exams by providing concise and comprehensive notes that cover the entire syllabus within 100-130 pages. Each chapter is crafted to ensure students grasp the essential concepts quickly and effectively, making it an excellent resource for quick revision before exams.

Benefits of Using This Book:

  • Comprehensive Coverage: All essential topics covered within 100-130 pages.
  • Exam-Oriented: Focused content designed to help students excel in exams.
  • Quick Revision: Easy-to-read notes for efficient revision.
  • Digital Expertise: Gain valuable insights into digital brand management, crucial for a career in journalism and digital media.

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