MCO 07 Financial Management | Guess Papers of IGNOU 
MCO 01 Organization Theory and Behavior | Guess Papers of IGNOU 
MCO 05 Accounting for Managerial Decisions |Guess Papers of IGNOU 
MCO 05 Accounting for Managerial Decisions |Guess Papers of IGNOU 
MCO 021 Managerial Economics |Guess Papers of IGNOU 
MCO 06 Marketing Management |Guess Papers of IGNOU 
MCO 22 Quantitative Analysis for Managerial Applications |Guess Papers of IGNOU 
MCO 23 Strategic Management |Guess Papers of IGNOU 
MCO 24 Business Ethics and CSR | Guess Papers of IGNOU 
MCO 03 Research Methodology and Statistical Analysis |Guess Papers of IGNOU 
MCO 015 India‘s Foreign Trade and Investment |Guess Papers of IGNOU 
IBO 01 International Business Environment |Guess Papers of IGNOU 
IBO 06 International Business Finance | Guess Papers of IGNOU 
IBO 02 International Marketing Management | ...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Commerce (MCOM) |
| Products Code | : MCOM-S3-5.01 |
| HSN Code | : 490110 |
| Language | : English, English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 50 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
IBO 02 International Marketing Management is an essential resource designed for MCOM students to master the principles and practices of global marketing. This book covers the fundamentals of international marketing, helping students understand the complexities of marketing products and services across borders.
The book delves into strategies for market entry and expansion, providing insights into various modes of entering international markets and the factors influencing these decisions. It also covers the understanding of global consumer behavior, enabling students to tailor marketing strategies to diverse cultural and economic environments.
The IBO 02 International Marketing Management book includes a summary of the syllabus in 50-60 pages, making it an ideal tool for effective and efficient exam preparation. This concise format ensures that students can quickly grasp essential concepts and apply them in their studies and professional roles.
Benefits of This Book:
#InternationalMarketing #MarketEntryStrategies #GlobalConsumerBehavior #MarketingExpansion #StudentAid #Proficiency #ExamPreparation #CareerAdvancement
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