MCO 01 Organization Theory and Behavior | Quick Readable Notes For IGNOU Exam 
MCO 04 Business Environment | Quick Readable Notes For IGNOU Exam 
MCO 05 Accounting for Managerial Decisions | Quick Readable Notes For IGNOU Exam 
MCO 021 Managerial Economics | Quick Readable Notes For IGNOU Exam 
MCO 06 Marketing Management | Quick Readable Notes For IGNOU Exam 
MCO 22 Quantitative Analysis for Managerial Applications | Quick Readable Notes For IGNOU Exam 
MCO 23 Strategic Management | Quick Readable Notes For IGNOU Exam 
MCO 24 Business Ethics and CSR | Quick Readable Notes For IGNOU Exam 
MCO 03 Research Methodology and Statistical Analysis | Quick Readable Notes For IGNOU Exam 
MCO 07 Financial Management | Quick Readable Notes For IGNOU Exam 
IBO 02 International Marketing Management | Quick Readable Notes For IGNOU Exam 
MCO 015 India‘s Foreign Trade and Investment | Quick Readable Notes For IGNOU Exam 
IBO 01 International Business Environment | Quick Readable Notes For IGNOU Exam 
IBO 06 International Business Finance | Quick Readable Notes For IGNOU Exam 
MCO 04 Business Environment |Guess Papers of IGNOU IBO 02 International Marketing Management | ...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Commerce (MCOM) |
| Products Code | : MCOM-S3-5.01 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The IBO 02 International Marketing Management guide for the Master of Commerce (MCOM) program offers an extensive overview of international marketing principles, strategies, and management techniques. This book is meticulously crafted to help students grasp complex marketing concepts easily and efficiently.
It covers key topics such as:
This guide is structured to provide quick, readable notes that are perfect for last-minute revision, ensuring comprehensive preparation for exams. Each topic is presented in a concise manner, making it easy to understand and retain. With this book, students can confidently cover the entire syllabus within 100-130 pages, making it an invaluable resource for mastering international marketing management.
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