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MCO 06 Marketing Management |Guess Papers of IGNOU

MCO 06 Marketing Management |Guess Papers of IGNOU

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MCO 06 Marketing Management provides a comprehensive understanding of marketing principles and strategies. This book is essential for MCOM students aiming to excel in marketing roles.
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  • Strategies for market segmentation, targeting, and positioning.
  • Fundamentals of marketing and its environment.
  • Understanding consumer behavior and decision-making.
  • Summary of the syllabus in 50-60 pages.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Commerce (MCOM)
Products Code : MCOM-S2-5.01
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MCO 06 Marketing Management is an essential resource designed for MCOM students to master marketing principles and strategies. This book covers the fundamentals of marketing and its environment, helping students understand the core concepts and their applications in real-world scenarios.

The book delves into strategies for market segmentation, targeting, and positioning, enabling students to identify and reach their desired audience effectively. It also provides insights into consumer behavior and decision-making processes, crucial for developing successful marketing campaigns.

The MCO 06 Marketing Management book includes a summary of the syllabus in 50-60 pages, making it an ideal tool for effective and efficient exam preparation. This concise format ensures that students can quickly grasp essential concepts and apply them in their studies and professional roles.

Benefits of This Book:

  1. Comprehensive Understanding: Gain a thorough understanding of marketing fundamentals and their applications.
  2. Effective Exam Preparation: With a 50-60 page syllabus summary, this book is perfect for quick and focused exam revision.
  3. Practical Application: Learn about market segmentation, targeting, positioning, and consumer behavior, which are directly applicable in marketing roles.
  4. Career Advancement: Knowledge from this book enhances strategic thinking and decision-making skills, crucial for career growth in marketing.

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