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Category | : MASTER‘S DEGREE PROGRAMMES |
Sub Category | : Master of Commerce (MCOM) |
Products Code | : MCOM-S2-5.01 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
MCO 06 Marketing Management is an essential resource designed for MCOM students to master marketing principles and strategies. This book covers the fundamentals of marketing and its environment, helping students understand the core concepts and their applications in real-world scenarios.
The book delves into strategies for market segmentation, targeting, and positioning, enabling students to identify and reach their desired audience effectively. It also provides insights into consumer behavior and decision-making processes, crucial for developing successful marketing campaigns.
The MCO 06 Marketing Management book includes a summary of the syllabus in 50-60 pages, making it an ideal tool for effective and efficient exam preparation. This concise format ensures that students can quickly grasp essential concepts and apply them in their studies and professional roles.
Benefits of This Book:
#MarketingManagement #MarketSegmentation #ConsumerBehavior #MarketingStrategies #StudentAid #Proficiency #ExamPreparation #CareerAdvancement
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