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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Business Administration (Retailing) (BBARIL) |
Products Code | : BBARIL-S5-3.11 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This study guide, designed for the subject BRLP 111 Retail Consumer Behavior, serves as an in-depth resource for students pursuing a Bachelor of Business Administration (Retailing) (BBARIL). The guide extensively covers the fundamental concepts and practices in understanding consumer behavior in the retail industry, providing insights into analyzing and predicting consumer behavior. With a focus on comprehensive coverage, practical insights, and exam-oriented material, students gain a deep understanding of retail consumer behavior and its practical application. With content spanning 300-350 pages, this guide ensures thorough preparation, catering to the specific needs of BBARIL students.
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