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BCOS 186 Personal Selling and Salesmanship | Quick Readable Conceptual Notes for IGNOU Exam

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BCOS 186 Personal Selling and Salesmanship | Quick Readable Conceptual Notes for IGNOU Exam

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This course delves into the fundamentals of personal selling and salesmanship, equipping students with essential skills for effective communication, negotiation, and relationship-building in the sales process. Students will explore various selling techniques, customer psychology, and the strategic aspects of sales management.
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  • Comprehensive Coverage: In-depth exploration of key concepts in personal selling.
  • Practical Application: Techniques and strategies for real-world selling scenarios.
  • Exam Preparation: Focus on frequently asked topics to enhance exam readiness.
  • Interactive Learning: Engaging methodologies for improved understanding and retention.
Category : FOUR-YEAR UNDERGRADUATE PROGRAMMES
Sub Category : Bachelor of Arts(Urdu) (BAFUD)
Products Code : FYUP-BAFUD-QRN
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BCOS 186 Personal Selling and Salesmanship is designed for students pursuing a Bachelor of Arts (Urdu) and focuses on the essential principles of selling and salesmanship. This course offers a step-by-step guide to mastering the art of personal selling, including understanding customer needs, building rapport, and closing sales effectively.

With 130-150 pages of quick, readable conceptual notes, this resource covers the most frequently asked concepts and topics that are vital for success in the IGNOU exams. By highlighting important topics and providing insights into effective selling techniques, students will be well-equipped to tackle their examinations with confidence.

Benefits of Using This Book:

  • Enhances Understanding: Clear explanations of complex concepts.
  • Focused Content: Coverage of critical topics that are likely to appear in exams.
  • Improves Retention: Structured notes for easy review and memorization.
  • Practical Skills: Develops essential selling skills applicable in real-life situations.

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