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MJM 29 Advertising and Public Relations | IN-DEPTH STUDY GUIDE for IGNOU

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MJM 29 Advertising and Public Relations | IN-DEPTH STUDY GUIDE for IGNOU

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Master MJM 29 with our comprehensive guide tailored for MAJMC students, focusing on principles and practices of advertising and public relations.

  • Comprehensive Coverage: Detailed content spanning advertising strategies, PR campaigns, and media relations.
  • Campaign Planning: Explores campaign development, execution, and evaluation.
  • Media Management: Discusses media planning, buying, and public relations strategies.
  • Exam Readiness: Structured to aid in exam preparation and performance.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Arts (Journalism and Mass Communication) (MAJMC)
Products Code : MAJMC-MJM-Y2-5.54
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 300
Weight : 199 GM
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

Our guide for MJM 29 Advertising and Public Relations is designed to provide MAJMC students with essential knowledge and skills in advertising and PR. It covers a comprehensive range of topics including bold advertising theories, PR campaign strategies, media relations, and crisis communication. Spanning a detailed exploration of key concepts, the guide ensures thorough preparation for exams and practical readiness for professional roles in advertising and public relations.

Key Benefits:

  • Campaign Development: Provides insights into planning and executing effective advertising campaigns.
  • Media Relations: Discusses strategies for managing media relations and publicity.
  • Crisis Communication: Covers techniques for handling PR crises and reputation management.
  • Career Preparation: Prepares students for roles in advertising agencies, PR firms, corporate communications, and media management.

This guide serves as an invaluable resource for MAJMC students looking to deepen their understanding of advertising and public relations. Whether preparing for exams or aiming to enhance practical skills, it offers comprehensive insights and knowledge essential for success in MJM 29.

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