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MJM 29 Advertising and Public Relations | Quick Readable Notes For IGNOU Exam

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MJM 29 Advertising and Public Relations | Quick Readable Notes For IGNOU Exam

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Master the essentials of advertising and public relations with MJM 29, focusing on strategic communication, campaign management, and brand building techniques.

  • Strategic Communication: Learn the principles of effective advertising and PR strategies.
  • Campaign Management: Gain skills in planning and executing successful campaigns.
  • Exam Preparation: Concise notes covering syllabus in 100-130 pages.
  • Industry Insights: Real-world case studies and practical examples.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Arts (Journalism and Mass Communication) (MAJMC)
Products Code : MAJMC-MJM-Y2-5.54
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

MJM 29 Advertising and Public Relations is a comprehensive course designed for MAJMC students aiming to excel in the fields of advertising and PR. This course delves into the principles of strategic communication, techniques for creating impactful advertising campaigns, and effective public relations practices. Students will learn through real-world case studies and practical examples, ensuring they gain the skills necessary to plan and execute successful campaigns. The course provides concise study materials covering the syllabus in 100-130 pages, ideal for exam preparation and quick reference.

Key Features:

  • Strategic Communication: Covers the core principles and techniques of advertising and PR.
  • Campaign Management: Practical insights into planning, executing, and evaluating campaigns.
  • Exam Preparation: Concise notes ensure thorough coverage of syllabus essentials.
  • Real-World Application: Case studies and examples from the industry enhance practical understanding.

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