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BRL 101 Overview of Retailing | Quick Readable Notes For IGNOU Exam

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BRL 101 Overview of Retailing | Quick Readable Notes For IGNOU Exam

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An in-depth introduction to the retail industry, covering essential concepts, practices, and strategies for effective retail management. This course provides a comprehensive understanding of retailing principles for aspiring business professionals.
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  • Fundamental Concepts of Retailing
  • Retail Environment and Market Dynamics
  • Customer Service and Relationship Management
  • Retail Operations and Supply Chain Management
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Business Administration (Retailing) (BBARIL)
Products Code : BBARIL-S1-3.11
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BRL 101 Overview of Retailing is an essential guide for students pursuing a Bachelor of Business Administration in Retailing (BBARIL). This comprehensive book covers the fundamental concepts of retailing, providing a solid foundation for understanding the retail environment and market dynamics. It delves into the importance of customer service and relationship management, emphasizing strategies to build and maintain customer loyalty. Additionally, the book explores retail operations and supply chain management, offering insights into effective inventory control, logistics, and merchandising.

Key Features:

  • Clear and concise explanations of retailing principles.
  • Real-world examples to illustrate key concepts.
  • Practical tips for improving customer service and managing retail operations.
  • Comprehensive coverage of supply chain management in retail.

Benefits of Using This Book:

  • Exam Preparation: The book is designed to help students excel in their exams with quick, readable notes that cover the entire syllabus in 100-130 pages.
  • Comprehensive Coverage: It provides a thorough understanding of all major topics in retailing, ensuring students are well-prepared for their academic and professional pursuits.
  • Easy to Understand: Written in a student-friendly manner, the book makes complex concepts easy to grasp, aiding in better retention and understanding.

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