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BCOE -141 Principals of Marketing | Guess Papers of IGNOU

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BCOE -141 Principals of Marketing | Guess Papers of IGNOU

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This course covers fundamental marketing principles essential for understanding market dynamics, consumer behavior, and strategic marketing decisions, specifically tailored for the tourism sector.
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  • Comprehensive coverage of marketing fundamentals.
  • Special focus on marketing strategies in tourism.
  • Detailed analysis of consumer behavior.
  • Insight into market research and advertising techniques.
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME)
Products Code : BAVMSME-C-3.19
HSN Code : 490110
Language : English, English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 50
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The BCOE-141 Principles of Marketing course offers an in-depth exploration of core marketing concepts tailored for students pursuing a degree in Tourism Management. This course covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, distribution channels, and promotional techniques. Students will gain a thorough understanding of how to effectively apply marketing principles in the tourism industry to attract and retain customers. The course also emphasizes the importance of market research and data analysis in making informed marketing decisions.

Benefits:

  • Comprehensive Learning: Gain a thorough understanding of marketing principles, crucial for excelling in the tourism sector.
  • Exam Preparation: The course content is designed to cover important questions likely to appear in IGNOU exams, ensuring you're well-prepared.
  • Practical Application: Learn how to apply marketing strategies to real-world scenarios, enhancing your career prospects in tourism management.
  • Resourceful Material: With 50-60 pages of concentrated content, you can efficiently study and grasp key concepts without feeling overwhelmed.

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