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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Arts (Vocational Studies) Micro Small and Medium Enterprises (BAVMSME) |
Products Code | : BAVMSME-C-3.19 |
HSN Code | : 490110 |
Language | : English, English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 50 |
Weight | : 157gms |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The BCOE-141 Principles of Marketing course offers an in-depth exploration of core marketing concepts tailored for students pursuing a degree in Tourism Management. This course covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, distribution channels, and promotional techniques. Students will gain a thorough understanding of how to effectively apply marketing principles in the tourism industry to attract and retain customers. The course also emphasizes the importance of market research and data analysis in making informed marketing decisions.
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