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BTMC-136 Tourism Marketing | Quick Readable Notes For IGNOU Exam

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BTMC-136 Tourism Marketing | Quick Readable Notes For IGNOU Exam

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BTMC-136 Tourism Marketing explores the principles and practices essential for marketing in the tourism industry. This course helps students understand the unique challenges and strategies involved in promoting tourism services and destinations.
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  • Key marketing concepts in tourism
  • Strategies for effective tourism promotion
  • Understanding consumer behavior in tourism
  • Case studies of successful tourism marketing campaigns
Category : BACHELOR‘S DEGREE PROGRAMMES
Sub Category : Bachelor of Arts (Vocational Studies) Tourism Management (BAVTM)
Products Code : BAVTM-CC-3.18
HSN Code : 490110
Language : Hindi
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

BTMC-136 Tourism Marketing is a comprehensive course designed for students pursuing the Bachelor of Arts (Vocational Studies) in Tourism Management (BAVTM). The course delves into the fundamental principles of marketing, with a special focus on the tourism sector. Students will gain insights into consumer behavior, marketing strategies, and the effective use of digital marketing tools. Through case studies and practical examples, the course illustrates how successful marketing campaigns are developed and executed in the tourism industry.

Benefits of using this book:

  • Provides a thorough understanding of tourism marketing concepts.
  • Helps in mastering strategies for promoting tourism destinations.
  • Offers practical examples and case studies to enhance learning.
  • Prepares students for exams with concise and clear notes covering the entire syllabus.
  • Enhances employability in the tourism sector by equipping students with relevant marketing skills.

How it helps in exams:

  • Quick readable notes make revision easy and efficient.
  • Syllabus coverage ensures that all important topics are included.
  • Practical insights and examples help in better retention of concepts.

Syllabus covered (100-130 pages):

  • Introduction to Tourism Marketing
  • Understanding Tourism Consumers
  • Tourism Product Development
  • Pricing Strategies in Tourism
  • Promotional Strategies
  • Distribution Channels in Tourism
  • Digital Marketing in Tourism
  • Tourism Marketing Research
  • Case Studies and Best Practices

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