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MMPC 006 Marketing Management | Quick Readable Notes For IGNOU Exam

MMPC 006 Marketing Management | Quick Readable Notes For IGNOU Exam

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This book provides comprehensive insights into marketing management, tailored for MBA students in Banking and Finance. It covers key concepts and practical applications to enhance your understanding and performance in exams.
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  • Detailed coverage of marketing management principles.
  • Real-world applications and case studies.
  • Designed for quick revision with concise notes.
  • Complements the MBF curriculum effectively.
Category : MASTER‘S DEGREE PROGRAMMES
Sub Category : Master of Business Administration (Banking and Finance) (MBF)
Products Code : MBF-S1-5.04
HSN Code : 490110
Language : English
Author : BMAP EDUSERVICES PVT LTD
Publisher : BMAP EDUSERVICES PVT LTD
University : IGNOU (Indira Gandhi National Open University)
Pages : 100-130
Weight : 157gms
Dimensions : 21.0 x 29.7 cm (A4 Size Pages)



Details

The MMPC 006 Marketing Management book is meticulously crafted for students pursuing an MBA in Banking and Finance. It delves into the core aspects of marketing management, blending theoretical foundations with practical insights. The book is structured to facilitate easy learning and quick revision, ensuring you grasp the essential concepts efficiently.

Key features of the book include:

  • In-depth exploration of marketing principles such as market segmentation, consumer behavior, and marketing strategies.
  • Real-world applications through case studies, helping you connect theoretical knowledge with practical scenarios.
  • Concise notes designed for quick reading, perfect for exam preparation and last-minute revisions.
  • Comprehensive coverage of the MBF curriculum, aligning with the specific needs of banking and finance students.

This book is an invaluable resource for mastering marketing management, enhancing your academic performance, and applying marketing concepts in the banking and finance sector.

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