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Category | : BACHELOR‘S DEGREE PROGRAMMES |
Sub Category | : Bachelor of Business Administration (BBA) |
Products Code | : BBA-S3-3.12 |
HSN Code | : 490110 |
Language | : English |
Author | : BMAP EDUSERVICES PVT LTD |
Publisher | : BMAP EDUSERVICES PVT LTD |
University | : IGNOU (Indira Gandhi National Open University) |
Pages | : 300 |
Weight | : 199 GM |
Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
This study guide for BCOE 141 Principles of Marketing is meticulously designed to cater to the needs of Bachelor of Business Administration (BBA) students. With comprehensive coverage of marketing principles, it delves into the core concepts, theories, and practices essential for understanding marketing. The guide offers practical insights into various marketing strategies and techniques, providing students with the necessary tools to excel in their marketing studies. Structured to align with the syllabus requirements, it ensures that all essential topics are covered thoroughly. With 300-350 pages of exam-oriented material, students are equipped with a valuable resource to aid their exam preparation and develop a deep understanding of principles of marketing.
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