MMPC 001 Management Functions and Organisational Processes| Latest Solved Assignment of IGNOU 
MMPC 002 Human Resource Management| Latest Solved Assignment of IGNOU 
MMPC 003 Business Environment| Latest Solved Assignment of IGNOU 
MMPC 004 Accounting for Managers| Latest Solved Assignment of IGNOU 
MMPC 005 Quantitative Analysis for Managerial Applications| Latest Solved Assignment of IGNOU 
MMPC 006 Marketing Management| Latest Solved Assignment of IGNOU 
MMPC 007 Business Communication| Latest Solved Assignment of IGNOU 
MMPC 008 Information Systems for Managers| Latest Solved Assignment of IGNOU 
MMPC 009 Management of Machines and Materials| Latest Solved Assignment of IGNOU 
MMPC 010 Managerial Economics| Latest Solved Assignment of IGNOU 
MMPC 011 Social Processes and Behavioural Issues| Latest Solved Assignment of IGNOU 
MMPC 012 Strategic Management| Latest Solved Assignment of IGNOU 
MMPC 013 Business Laws| Latest Solved Assignment of IGNOU 
MMPC 014 Financial Management| Latest Solved Assignment of IGNOU 
MMPC 015 Research Methodology for Management Decisions| Latest Solved Assignment of IGNOU 
MMPC 016 International Business Management| Latest Solved Assignment of IGNOU 
MMPC 017 Advanced Strategic Management| Latest Solved Assignment of IGNOU 
MMPC 018 Entrepreneurship| Latest Solved Assignment of IGNOU 
MMPC 019 Total Quality Management| Latest Solved Assignment of IGNOU 
MMPC 020 Business Ethics and CSR| Latest Solved Assignment of IGNOU 
MMPF 001 Working Capital Management| Latest Solved Assignment of IGNOU 
MMPF 002 Capital Investment and Financing Decisions| Latest Solved Assignment of IGNOU 
MMPF 003 Management Control Systems| Latest Solved Assignment of IGNOU 
MMPF 006 Management of Financial Services| Latest Solved Assignment of IGNOU 
MMPF 004 Security Analysis and Portfolio Management| Latest Solved Assignment of IGNOU 
MMPF 005 International Financial Management| Latest Solved Assignment of IGNOU 
MMPF 011 Management of Insurance Services| Latest Solved Assignment of IGNOU 
MMPM 001 Consumer Behaviour| Latest Solved Assignment of IGNOU 
MMPM 002 Sales Management| Latest Solved Assignment of IGNOU 
MMPM 003 Product and Brand Management| Latest Solved Assignment of IGNOU 
MMPM 005 Marketing of Services| Latest Solved Assignment of IGNOU 
MMPM 004 International Marketing| Latest Solved Assignment of IGNOU 
MMPM 007 Integrated Marketing communication| Latest Solved Assignment of IGNOU 
MMPM 009 Retail Management| Latest Solved Assignment of IGNOU 
MMPH 001 Organizational Theory and Design| Latest Solved Assignment of IGNOU 
MMPH 002 Human Resource Development| Latest Solved Assignment of IGNOU 
MMPH 004 Industrial and Employment Relations| Latest Solved Assignment of IGNOU 
MMPH 007 Compensation and Rewards Management| Latest Solved Assignment of IGNOU 
MMPH 005 Organisational Development and Change| Latest Solved Assignment of IGNOU 
MMPH 006 Organisational Dynamics| Latest Solved Assignment of IGNOU 
MMPH 009 International Human Resource Management| Latest Solved Assignment of IGNOU 
MMPO 001 Operations Research| Latest Solved Assignment of IGNOU 
MMPO 002 Project Management| Latest Solved Assignment of IGNOU 
MMPO 005 Logistics and Supply Chain Management| Latest Solved Assignment of IGNOU 
MMPO 006 Materials Management| Latest Solved Assignment of IGNOU 
MMPO 003 Operations Management| Latest Solved Assignment of IGNOU 
MMPO 004 Management Information Systems| Latest Solved Assignment of IGNOU 
MMPO 007 Maintenance Management| Latest Solved Assignment of IGNOU 
MMPO 008 International Logistics and Supply Chain Management| Latest Solved Assignment of IGNOU 
MMPH 002 Human Resource Development| Latest Solved Assignment of IGNOU 
MMPB 005 Marketing of Financial Services| Latest Solved Assignment of IGNOU 
MMPC 003 Business Environment| Latest Solved Assignment of IGNOU 
MMPC 004 Accounting for Managers| Latest Solved Assignment of IGNOU MMPM 006 Marketing Research |...
Rs.149 Rs.419
| Product Name | Cart |
|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Business Administration (MBA) |
| Products Code | : 7.2-MBA-ASSI |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 20-25 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
Marketing research is a critical tool for businesses seeking to understand customer preferences, behaviors, and market trends. The MMPM 006 Marketing Research course covers the essential methodologies used to conduct effective marketing research and interpret the results for actionable insights. This assignment solution explores research techniques, data collection methods, and how data analysis can guide marketing decisions. The solution is designed to help students develop a solid foundation in marketing research while adhering to IGNOU guidelines, with custom handwritten assignment options available for a personalized learning experience.
Marketing research is based on systematic procedures to gather, analyze, and interpret data related to market conditions, consumer preferences, and competitor behavior. The main research methodologies include:
Exploratory Research:
This is used in the early stages of research when the researcher is unsure about the problem or question. It helps in generating insights and developing hypotheses. Techniques like focus groups, in-depth interviews, and literature reviews are common methods used in exploratory research.
Descriptive Research:
Descriptive research seeks to define and describe the characteristics of a target audience. It involves gathering data to identify patterns, such as customer demographics, purchasing habits, and product preferences. Surveys and observational studies are often used to collect data in descriptive research.
Causal Research:
This research type aims to identify cause-and-effect relationships. It tests hypotheses to determine whether changes in one variable cause changes in another. Experimental methods and controlled field studies are examples of causal research techniques.
Data collection is a crucial aspect of marketing research. Depending on the research objectives, data can be collected through primary or secondary sources.
Primary Data Collection:
Primary data refers to data collected directly from original sources for a specific research purpose. It is generally more reliable and tailored to the research objectives. Primary data collection techniques include:
Secondary Data Collection:
Secondary data refers to data that has already been collected and analyzed by others, typically for purposes other than the current research. This data is often less expensive and quicker to obtain but may not always be as specific or up-to-date. Sources of secondary data include:
Once data is collected, it needs to be analyzed to derive meaningful insights. Data analysis is crucial for identifying trends, patterns, and correlations that inform marketing decisions. Key methods of data analysis include:
Quantitative Data Analysis:
This type of analysis focuses on numerical data. Common techniques include:
Qualitative Data Analysis:
Qualitative analysis is used for data that cannot be quantified, such as interviews or focus group discussions. Methods include:
Marketing research plays a pivotal role in decision-making. By collecting and analyzing relevant data, businesses can make informed decisions regarding:
Product Development and Innovation:
Research helps companies identify customer needs and preferences, driving product innovation and development.
Target Market Selection:
Marketing research helps segment the market and identify the most profitable consumer groups.
Pricing Strategies:
By assessing consumer willingness to pay, competition, and market conditions, businesses can set optimal pricing strategies.
Advertising and Promotion:
Research helps businesses understand the most effective channels and messages to reach their target audience.
While marketing research is invaluable, it also comes with certain challenges:
Data Accuracy and Reliability:
Ensuring that the data collected is valid, reliable, and representative of the target audience is a key challenge in research.
Respondent Bias:
The way questions are framed or how respondents feel during data collection can influence the quality of the responses.
Time and Cost Constraints:
Conducting comprehensive research can be expensive and time-consuming, especially for small businesses with limited resources.
DISCLAIMER
The IGNOU solved assignments and guess papers provided on this platform are for reference purposes only and should not be used to engage in educational dishonesty. These materials serve as learning and study tools and are not intended for submission as original work. Users are responsible for using these materials ethically and in accordance with their educational institution's guidelines. We do not assume liability for any misuse or consequences resulting from the use of these materials. By accessing and utilizing these resources, users agree to this disclaimer.
Chat with us