The IBO 5 International Marketing Logistics book is designed for students pursuing the Post Graduate Diploma in International Business Operations (PGDIBO). This book provides a thorough understanding of logistics in the context of international marketing, offering key insights into the strategies and operations that drive global trade.

Key Benefits:

• Extensive Coverage: The book covers logistics strategies, transportation management, distribution channels, and supply chain management, ensuring a solid grasp of all critical aspects.
• Practical Case Studies: Real-world examples and case studies help illustrate complex concepts and their applications in global logistics.
• Exam Preparation: The book includes quick review notes and comprehensive coverage of the syllabus, aiding students in efficient exam preparation.
• Syllabus Coverage: Spanning 100-130 pages, the book is designed to cover the entire syllabus in a concise and readable format.

Content Highlights:

• Logistics Strategies: Learn about various logistics strategies employed by international businesses to enhance efficiency and reduce costs.
• Transportation Management: Understand the intricacies of managing transportation across different modes, including air, sea, and land.
• Distribution Channels: Explore the different distribution channels and their roles in the global supply chain.
• Supply Chain Management: Gain insights into the end-to-end management of the supply chain, from procurement to delivery.

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