IBO 2 International Marketing Management is a pivotal subject for students pursuing the Post Graduate Diploma in International Business Operations (PGDIBO). This book covers a wide range of topics essential for understanding and excelling in the international marketing arena.

Benefits of Using This Book:

• Comprehensive Coverage: The book provides an in-depth understanding of international marketing concepts, principles, and strategies.
• Exam Preparation: Each chapter is structured to aid in quick revision, helping students grasp key points efficiently, making it easier to score high in exams.
• Practical Insights: Incorporates practical case studies that bridge the gap between theoretical knowledge and real-world application.
• Concise Notes: Designed to cover the entire syllabus within 100-130 pages, offering concise and quick-read notes that are ideal for last-minute preparation.

Key Topics Covered:

• International Marketing Environment: Understanding the global marketing landscape and environmental factors affecting international marketing.
• Market Entry Strategies: Various methods for entering international markets, including direct and indirect exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries.
• Global Marketing Mix: Detailed analysis of the 4Ps (Product, Price, Place, Promotion) in an international context.
• Consumer Behavior: Study of consumer behavior and how it varies across different cultures and regions.
• Marketing Research: Techniques for conducting effective marketing research in international markets.
• Digital Marketing: The impact of digital technologies on international marketing and strategies for leveraging these tools.

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