MMPC 001 Management Functions and Organisational Processes | Quick Readable Notes For IGNOU Exam 
MMPC 002 Human Resource Management | Quick Readable Notes For IGNOU Exam 
MMPC 003 Business Environment | Quick Readable Notes For IGNOU Exam 
MMPC 004 Accounting for Managers | Quick Readable Notes For IGNOU Exam 
MMPC 005 Quantitative Analysis for Managerial Applications | Quick Readable Notes For IGNOU Exam 
MMPC 007 Business Communication | Quick Readable Notes For IGNOU Exam 
MMPC 008 Information Systems for Managers | Quick Readable Notes For IGNOU Exam 
MMPC 009 Management of Machines and Materials | Quick Readable Notes For IGNOU Exam 
MMPC 010 Managerial Economics | Quick Readable Notes For IGNOU Exam 
MMPC 011 Social Processes and Behavioural Issues | Quick Readable Notes For IGNOU Exam 
MMPC 012 Strategic Management | Quick Readable Notes For IGNOU Exam 
MMPC 013 Business Laws | Quick Readable Notes For IGNOU Exam 
MMPC 014 Financial Management | Quick Readable Notes For IGNOU Exam 
MMPC 015 Research Methodology for Management Decisions | Quick Readable Notes For IGNOU Exam 
MMPC 016 International Business Management | Quick Readable Notes For IGNOU Exam 
MMPO 001 Operations Research | Quick Readable Notes For IGNOU Exam 
MMPO 002 Project Management | Quick Readable Notes For IGNOU Exam 
MMPO 005 Logistics and Supply Chain Management | Quick Readable Notes For IGNOU Exam 
MMPC 019 Total Quality Management | Quick Readable Notes For IGNOU Exam 
MMPC 018 Entrepreneurship | Quick Readable Notes For IGNOU Exam MMPC 006 Marketing Management | Quick Readable...
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| Category | : MASTER‘S DEGREE PROGRAMMES |
| Sub Category | : Master of Business Administration – Operations Management (MBAOM) |
| Products Code | : MBAOM-MMPC-S1.5.07 |
| HSN Code | : 490110 |
| Language | : English |
| Author | : BMAP EDUSERVICES PVT LTD |
| Publisher | : BMAP EDUSERVICES PVT LTD |
| University | : IGNOU (Indira Gandhi National Open University) |
| Pages | : 100-130 |
| Weight | : 157gms |
| Dimensions | : 21.0 x 29.7 cm (A4 Size Pages) |
The MMPC 006 Marketing Management book is an essential resource for MBA Operations Management students. It covers all fundamental and advanced concepts of marketing management, tailored to the specific needs of the MBAOM program. This book ensures a thorough understanding of key marketing principles such as market research, consumer behavior, product development, branding, pricing strategies, distribution channels, and promotional tactics.
Each chapter is designed to be clear and concise, making it easy to grasp complex topics quickly. With 100-130 pages, it provides a comprehensive overview without overwhelming the reader, making it perfect for quick revision before exams.
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